Think for a moment about the statement, “I didn’t believe it until I saw it.” Visuals paint the picture of who the company is, what they stand for, and how the audience may benefit from their product or service. How you use graphics is directly tied to the perception of your brand and your product. Without a doubt, graphics greatly influence the buyers’ decision and whoever properly wields this intelligence has power over their competition.Now we are not saying that graphics are more important or better at conveying information than text, but visuals are processed 60,000 times faster than text. The combined use is a powerful tool needed to properly convey your message. Good product advertisement design directs the “reader” through the information by getting the most important information recognized before the reader loses interest. As your spending goes up on print advertising, making a dedicated effort to assess and improve your design is key to increasing sales and improving profit margins as explained in this article. Photos and high-quality graphics are becoming the “universal language.” By including high quality, beautiful images you grab the attention, or interrupt the consumer, and help them to visualize what life would be like with your product or service. Adding just one image increases the odds your information will be noticed. Consider the following:
In fact, an infographic titled The Power of Visual Communication states that unless our words, concepts, ideas are hooked onto an image, they will go in one ear and out the other. Words are processed by our short-term memory, while images go directly into our long-term memory. So, do you want your brand to be short-term or long-term? I’m certain you replied long-term; which means you want your images to be unforgettable, eye-catching, show-stopping. We’ve talked to you about making the product personal and unique to the end-user. Now let’s talk about making the piece “pop” so that your customers can’t help but pick it up, touch it, and interact with it.Introducing HD Print, a technology we’ve developed that makes the images richer, deeper in color, and stand-out almost 3D in effect.
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