Davenport, Iowa - April 2, 2013 - Midland Information Resources, a global provider of simplified media management solutions, participated in this year’s PITTCON Conference which was held from March 17th through the 21st in Philadelphia, PA. During this show, Midland launched a global marketing media management platform for the laboratory science industry. “The usage of print over the last several years has evolved to a point that maintains it as a necessity, but has organically generated inefficiencies,” said Donald Beussink, Director of Business Development for scientific markets. “The simplified solution that Midland has developed creates fully customizable marketing materials while removing inefficiencies, improving quality, and decreasing cost.” Over the past nine months, Midland has performed extensive studies within the scientific industry. Their primary focus was on analyzing the accuracy of printed literature in companies with a value of between $5 million and $50 billion. Their research discovered that the average company within the industry had enough literature in stock to cover years of consumption and nearly one fifth of literature had no consumption at all. They also found changes made to marketing literature may not be seen for several years while inventory is depleted. During the PITTCON Conference, Midland demonstrated their fully integrated solution that provides both printed and electronic information in an on-demand environment producing savings of time, resources, and expense.For more information on Midland Information Resources’ solutions please email firstname.lastname@example.org
About Midland Information Resources:Midland Information Resources is a leading provider of content management, just-in-time digital printing, and fulfillment & distribution solutions to organizations around the world. Midland is a member of the Elanders Group, which has provided global printing and media solutions since 1909. With local presence in over 10 countries, on 4 continents, Midland and the Elanders Group provide a uniform and automated process, optimizing the Group’s global production and delivery solutions. Midland Information Resources is headquartered in Davenport, IA. For more information, visit www.midlandcorp.com or call 800.232.3696.